This is the first entry in a planned series of blogposts taking up media scholar Henry Jenkins' notion of spreadability and considering the application of this idea to educational practices. The posts are co-written by Daniel T. Hickey, Michelle Honeyford, and Jenna McWilliams.

In his blog Confessions of an Aca/Fan (as in Academic/Fan) media scholar Henry Jenkins has serially posted eight chapters from a white paper entitled If It Doesn't Spread, It's Dead (Jenkins, Li, Krauskopf, & Green, 2009). The paper rejects prevailing notions of viral media, memes, and stickiness for ignoring key aspects of the participatory culture in which ideas spread among individuals and become part of contemporary cultural knowledge. The authors then introduce the notion of spreadability as a more useful and productive way of thinking about these phenomena.