So, this first part's no joke... This weekend, I was talking to one of some of my old
Teach For America friends about our Moby Dick
Teacher's Strategy Guide. They were really excited about the prospect of having a set of activities that brought the new media literacies into the English classroom. Of course, my science teacher friend was wondering about when we'd have something for them. I told him that the best things come to those who wait...
What does this have to do with pranks?
Although the Teacher's Strategy Guide is just that, a guide for
creating activities that can be used for more texts than Moby Dick, it
really seems like old Melville's in style these days. NPR's been wondering if
Captain Ahab was ahead of his time. Then there's
Moby Disk, a bit of literary remix April Foolery from MIT's own
Nick Montfort.
Nick wasn't the only one to use appropriation and remix to humorous effect recently. The fashion world was
mystified by some very strange pictures that claimed to be ads for
Marc Jacobs. The
faux ads in question mimicked photographer Juergen Teller's
iconic work for the designer.
Marc Jacobs is known to pull some pranks. After catching flak for starting all his shows late, his
Spring 2008 show started promptly on-time and was, essentially, a Sonic Youth show with models. Latecomers-- even A-listers-- weren't let in! So, most people thought it was viral marketing. But, a spokeswomen for Marc Jacobs told WWD that the ads did not come from them!
So it turns out that the advertising creative team
Hart+Larsson were behind it. The official
explanation was something of a non-explanation. "We like to explore and to experiment and to challenge tired notions of what is and what is not," someone from Hart+Larsson wrote in an e-mail to the bloggers that traced the website. It was just, they said, for fun. No plans for the spoof ads...
So, are fake fashion ads as interesting as
fake fashion? So many questions... Hey NML team-- can I be in charge of the Teachers' Strategy Guide's fashion edition?