Here are some of the reasons that you could find on Ning website in regards to this question:
Interact with your fans
Raise awareness
Exchange parenting tips
Connect with event attendees
Brag about your wheels
Make your "wedsite"
Create community with customers
Unite athletes & sports fans
Share tricks of the trade
Discover new recipes and cuisine
Appreciate independent artists
Build your career
Make your pet happy
Keep in touch with classmates
Find new travel destinations
Meet your neighbors
Inspire & educate
Share insight & find support
Imagine
that you could create a social network for a classroom. You can modify
the templates and post everything you might need to share with your
students. You can create class forums and discussion boards for
everyone to participate. You can even post videos and slides that you
might need to use during class lectures.
Here
are some interesting features that you might want to know about. On
Ning platform you can make your group limited to the people you wish to
invite. This way no one else can have access to your information. You
can also send group emails and messages. This might be more fun and
interesting for the students than the online blackboards that school
provides them with. In addition this will motivate your students to
bring back to the participatory culture.