By Daniel Thomas Hickey on March 10, 2009 3:30 PM
| Permalink
This is the second in a series of posts examining the educational implications of an eight-part series called If It Doesn't Spread, It's Dead, a white paper written for the Convergence Culture Consortium (C3) by Henry Jenkins and colleagues (Xiaochang Li, Ana Domb Krauskopf, and Joshua Green). These posts are written by Dan Hickey, Associate Professor of Learning Sciences at Indiana University; Michelle Honeyford, Doctoral Candidate in the Department of Culture, Literacy, and Language Education; and Jenna McWilliams, a writer and curriculum developer at Project New Media Literacies.
In this post, we use the contrasting models of "sticky" and "spreadable" media practices to consider two different approaches to developing, promoting, and disseminating curricular materials in educational environments. Specifically, we liken corporate efforts to create sticky websites and viral messages to the experimental validation and centralized dissemination of what we call disseminated instructional routines (DIRs). Just as most efforts to create "sticky" media environments have failed to capture and retain consumers, we argued that most centralized efforts to reform education have similarly failed at their stated goal of increasing gains on targeted tests, or improving education more broadly. Rather, DIR-focused efforts have actually created barriers to creating and sharing of more worthwhile approaches, which we are calling spreadable educational practices (SEPs). We believe that such an approach can better support wholesale improvement of educational practice, while also delivering measurable and consistent gains on standardized achievement tests.
